OUTSIDE OF RAPID: DECONSTRUCTING THE DNA OF A SUPERCAR

Outside of Rapid: Deconstructing the DNA of a Supercar

The term "supercar" gets thrown all over a whole lot lately. It's used in advertising and marketing, in informal conversation, and in many cases to describe automobiles That may not really suit the bill. But what genuinely defines a supercar? Is it almost speed? Can it be about value? Or is there one thing more, a thing intangible, that elevates a

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